About us
Hi, it’s great that you found us. We are Angela and Matthias, the founders, designers, and heart of Bell Trade.
Angela Koch
“My passion is trying out new creative trends. It’s always been that way, ever since I could handle a pair of scissors: even as a child, I loved creating new things from beautiful paper, fabric, and cardboard. My crafting and sewing table at home is still always full of creative projects—and luckily, it’s not far from our office. In fact, it’s just one room away. Our craft supplies at home are huge, and yet the right thing for my latest idea isn’t always there. So I’m often busy getting new materials. Or I ask Matthias to bring me the latest decor trends from his business trips.
Angela’s heart beats for beautiful design. And that’s exactly what she takes care of at Bell Trade
Matthias Koch
“Our friends are always so enthusiastic about Angela’s homemade gifts. And they often tell us that they could never make it look that good themselves. That’s how the idea for Bell Trade and the sets with a ‘guaranteed success’ came about. Of course, we try everything out with the whole family first. Then I take care of turning those creative ideas into products. On my business trips, I often traveled in Asia and overseas and made many personal contacts there. These relationships now help us develop high-quality and at the same time affordable products.
Matthias is responsible for purchasing and logistics at Bell Trade
We both bring plenty of professional experience in purchasing and a lot of passion in product management. We even have our own trend scout in-house: our daughter Bell checks the latest internet trends for us. An in-house expert also takes care of social media: our son Bennet knows what matters.
