Privacy Policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Bell Trade GmbH & Co. KG, Frankenstr. 14, 40476 Düsseldorf, Germany, Tel.: +49 21165853303, Fax: +49 21165853304, Email: hello@bell-trade.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

2) Data Collection When Visiting Our Website

2.1 When using our website for purely informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect such data as your browser transmits to the page server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the moment of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

For the hosting of our website and the display of page content, we use a provider that provides its services itself or through selected sub-contractors exclusively on servers within the European Union.

All data collected on our website is processed on these servers.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

4) Cookies

In order to make the visit to our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), while others remain on your end device for longer and enable the saving of page settings (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) lit. b GDPR either for the execution of the contract, in accordance with Art. 6 (1) lit. a GDPR in the case of consent given, or in accordance with Art. 6 (1) lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting Us

When contacting us (e.g., via contact form or email), personal data is processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this.

The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) lit. f GDPR. If your contact aims at a contract, the additional legal basis for processing is Art. 6 (1) lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data Processing When Opening a Customer Account

In accordance with Art. 6 (1) lit. b GDPR, personal data will continue to be collected and processed to the extent required if you provide it to us when opening a customer account. Which data is required for opening an account can be seen from the input mask of the corresponding form on our website.

Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, no statutory retention periods stand in the way, and there is no legitimate interest on our part in further storage.

7) Use of Customer Data for Direct Advertising

Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range, such as those already purchased, by email. For this, we do not need to obtain separate consent from you in accordance with Section 7 (3) UWG. In this respect, data processing is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails.

You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. For this, you will only incur transmission costs according to the basic rates. After receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

8) Data Processing for Order Fulfillment

8.1 To the extent necessary for contract fulfillment for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data (name, address, email address) transmitted by you when ordering in order to inform you personally about upcoming updates within the legally prescribed period via a suitable communication channel (such as by post or email) as part of our statutory information obligations in accordance with Art. 6 (1) lit. c GDPR. Your contact data will be used strictly for the purpose of notifications about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Use of Payment Service Providers (Payment Services)

– Apple Pay

If you choose the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is carried out via the “Apple Pay” function of your end device operated with iOS, watchOS, or macOS by charging a payment card stored in “Apple Pay”. Apple Pay uses security features integrated into your device’s hardware and software to protect your transactions. To release a payment, it is therefore necessary to enter a code previously defined by you and to verify it using the “Face ID” or “Touch ID” function of your end device.

For the purpose of payment processing, your information provided during the ordering process, along with information about your order, is passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the success of the payment.

If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b GDPR.

Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve “Apple Pay” and other Apple products and services.

If you use Apple Pay on the iPhone or Apple Watch to complete a purchase you made via Safari on the Mac, the Mac and the authorization device communicate via an encrypted channel on the Apple servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to “Wallet & Apple Pay” and disable “Allow Payments on Mac”.

Further information on data protection at Apple Pay can be found at the following internet address: https://support.apple.com/en-us/HT203027
– Google Pay

If you choose the “Google Pay” payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), payment processing is carried out via the “Google Pay” application of your mobile device operated with at least Android 4.4 (“KitKat”) and having an NFC function by charging a payment card stored with Google Pay or a verified payment system there (e.g., PayPal). To release a payment via Google Pay in an amount of more than €25, it is necessary to first unlock your mobile device using the verification measure set up in each case (such as face recognition, password, fingerprint, or pattern).

For the purpose of payment processing, your information provided during the ordering process, along with information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a uniquely assigned transaction number to the source website, with which a payment made is verified. This transaction number does not contain any information about the real payment data of your payment methods stored with Google Pay, but is created and transmitted as a uniquely valid numerical token. For all transactions via Google Pay, Google acts only as an intermediary for processing the payment process. The transaction is carried out exclusively in the relationship between the user and the source website by charging the payment method stored with Google Pay.

If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b GDPR.

Google reserves the right to collect, store, and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) lit. f GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data, and the optimization and maintenance of the functionality of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.

The Google Pay Terms of Service can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=en
Further information on data protection at Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en
– Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from the provider where you pay in advance (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.

If you select a payment method where the provider pays in advance (such as purchase on account or installment purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, zip code, city, date of birth, email address, telephone number, if applicable data on an alternative payment method) during the ordering process.

In order to safeguard our legitimate interest in determining the solvency of our customers, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. Based on the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

For the decision within the framework of the application check, identity and credit information from the following credit agencies can be included in addition to internal provider criteria in accordance with Art. 6 (1) lit. f GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_en/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, is included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
– PayPal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider where you pay in advance, your payment data provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.

If you select a payment method where we pay in advance, you will also be asked to provide certain personal data (first and last name, street, house number, zip code, city, date of birth, email address, telephone number, if applicable data on an alternative payment method) during the ordering process.

In order to safeguard our legitimate interest in determining your solvency in such cases, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. Based on the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

One or more online payment methods from the following provider are available on this website: SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany

One or more online payment methods from the following provider are available on this website: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

8.3 We reserve the right to pass on your data to the debt collection service provider Inkasso Brockmeyer if our payment claim has not been settled despite a previous reminder. In this case, the claim will be collected directly by the debt collection service provider.

The transfer of your data serves the fulfillment of the contract in accordance with Art. 6 (1) sentence 1 lit. b GDPR and the safeguarding of our legitimate interests, which outweigh in the context of a balancing of interests, in the effective assertion or enforcement of our payment claim in accordance with Art. 6 (1) sentence 1 lit. f GDPR.

9) Site Functionalities

Google Web Fonts

This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider’s servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

Data can also be transmitted to: Google LLC, USA

The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

10) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called “Cookie Consent Tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “Cookie Consent Tool” is displayed to users when they call up the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives corresponding consent by ticking a box. This ensures that such cookies are only set on the respective user’s end device if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this process.

If personal data (such as the IP address) is processed in individual cases for the purpose of saving, assigning, or logging cookie settings, this is done in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for processing is Art. 6 (1) lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

Where necessary, we have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

11) Rights of the Data Subject

11.1 The applicable data protection law grants you the following data subject rights (information and intervention rights) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the cited legal basis for the respective exercise requirements:

Right of access according to Art. 15 GDPR;
Right to rectification according to Art. 16 GDPR;
Right to erasure according to Art. 17 GDPR;
Right to restriction of processing according to Art. 18 GDPR;
Right to information according to Art. 19 GDPR;
Right to data portability according to Art. 20 GDPR;
Right to withdraw consent given according to Art. 7 (3) GDPR;
Right to lodge a complaint according to Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

12) Duration of Storage of Personal Data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if relevant – additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 (1) lit. a GDPR, the data concerned is stored until you revoke your consent.

If statutory retention periods exist for data that is processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 (1) lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided it is no longer required for contract fulfillment or contract initiation and/or there is no legitimate interest on our part in further storage.

When processing personal data on the basis of Art. 6 (1) lit. f GDPR, this data is stored until you exercise your right to object according to Art. 21 (1) GDPR, unless we can prove compelling legitimate grounds for the processing that outweigh your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 (1) lit. f GDPR, this data is stored until you exercise your right to object according to Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.